Sources+Design Magazine Showroom Profile: Jordan Spencer-Las Vegas

Sources+Design Magazine

Sources+Design Magazine did a profile of the Jordan Spencer-Las Vegas Showroom, including great pics of Lorts pieces!

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A Lorts wall unit and tables, grouped with a Lee Industry sectional at the Las Vegas showroom.

For Ty Lorts, founder of the Jordan Spencer trade showroom at the Las Vegas Design Center, the furniture business is genetic. His grandfather, Andrew Lorts, founded Lorts Manufacturing, a Phoenix furniture-making firm, in 1966. His father, Mike Lorts, took over the firm in the 1980s and moved it to nearby Goodyear, Arizona. Mike Lorts and his wife, Sylvia Lorts, later founded the trade-only showroom Alexander Sinclair in Scottsdale.

“I started answering the phone at Lorts Manufacturing when I was four years old,” recalls Ty Lorts with a laugh. “I always knew that the furniture business is what I wanted to do.”

Now serving as owner and president of Lorts Manufacturing, Lorts and his wife Michelle decided several years ago to open a showroom that would feature Lorts products as well as complementary lines, serving the interior design community. They named it after their two young sons and opted to open in Las Vegas.

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A richly carved Lorts chest is illuminated by a Currey & Company table lamp.

A Pearson sectional and Tufenkian rug frame a Lorts adjustable cocktail/game table.

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Lorts High-low table framed by an upholstered sectional.

“I’ve always been impressed with the Las Vegas Design Center and the people running it,” explains Lorts. “We always went up there for market. When the opportunity to open a permanent showroom there came up in 2008, we took it.”

Jordan Spencer’s first locale was on the third floor, but last summer it relocated to an 8,000-square-foot space on the first floor, next to several other popular showrooms.

The showroom’s look is the result of a collaboration between Michelle Lorts and Scottsdale designer Judy Hunerberg of Signatures by Judy Hunerberg. “The two of them set up the style of the showroom, its sightlines, the flow and the vignettes,” explains Lorts.

The showroom’s look is decidedly warm and residential, featuring traditional and transitional lines. The heart of the lines is, of course, Lorts, which includes collections of dining and bedroom furnishings, home office and wall unit pieces, game sets and occasional furniture, all in rich woods with a variety of finish options. New to Lorts Manufacturing is the signature Jordan Spencer line of upholstered goods. “It’s the first time in the company’s history that we’re doing upholstered pieces,” says Lorts.

Other lines include Pearson and Lee Industry upholstery, Currey & Company lighting, Tufenkian rugs and Artitalia, furnishings with an antique, European style. Customization is a critical component of the lines offered by the showroom. “For example, with our Lorts line, we don’t finish a piece of furniture until it is ordered,” says Lorts. “We can also size things the way a designer needs to have them sized.”

Designers who visit Jordan Spencer are likely to be greeted by showroom manager Linda Stinebaugh or associate Myles Devera. Ty and Michelle Lorts also regularly spend time at the showroom. The team puts an emphasis on building relationships with the Las Vegas design community and regularly hosts product-education events and industry speakers in the showroom. “The programming has been very successful,” notes Lorts.

The Las Vegas showroom has been well-received, but it’s not the only stop on the Jordan Spencer trajectory. At press time, a location in the Atlanta Decorative Arts Center was set to open its doors. “The Southeast and the South have always been very good for Lorts products,” says Lorts. “It made sense to open a trade showroom there.”

As for the family’s furniture-business gene, Lorts has hope. “My oldest son wants to be a rock star, a fireman–anything but in the furniture business. My youngest son tells me that he wants my job. We just might have a fourth generation going here.”

Jordan Spencer, 455 S. Grand Central Parkway, Suite C-188, Las Vegas, NV 89106; (702) 434-4952 or www.jordanspencer.com.
Visit the article here:

http://www.sourcesanddesign.com/archives/1003/1003_showroom.html

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